7taps is a performance enablement system designed to drive behavior change through direct learner communication and not just another authoring tool. To ensure you get accurate pricing that reflects your actual needsâand avoid giving you incomplete or misleading informationâwe have pricing conversations with our sales team.
This article explains why pricing requires a conversation with our sales team and how to connect with them.
In This Article
Why 7taps Pricing Is Customized
In short, we customize pricing to ensure you get accurate information, not generic estimates that might not reflect your actual needs.
7taps is fundamentally different from traditional authoring tools. We're a performance enablement system that enables you to:
Create behavior-focused microlearning content
Distribute directly to learners through SMS, email, Slack, Teams, and more
Drive real behavior change through spaced reinforcement
Integrate with your existing ed tech stack
Traditional authoring tools usually price based on seats for content creators. You pay for people who can build courses, export them, and then you still have to manage delivery, reminders, and reporting through other systems.
Because 7taps combines content creation, distribution infrastructure, behavior change capabilities, and integrations into one platform, pricing reflects the complete value you receive.
A team using 7taps to send weekly SMS nudges to 500 frontline workers has very different needs than an organization delivering automated Learning Paths to 10,000 employees with full LMS integration.
Instead of forcing everyone into rigid tiers that might include features you don't need (or exclude ones you do), we ensure you pay for exactly what you'll use.
â ď¸ Important: Support chat (including Sven, our AI assistant, and live agents) cannot provide pricing quotes or estimates. This isn't because we're withholding information, it's because accurate pricing requires understanding your specific needs, to avoid giving you an incorrect quote.
Understanding 7taps as a Performance Enablement System
To understand why pricing works this way, it helps to understand what 7taps actually is and how it differs from traditional authoring tools.
Traditional Authoring Tools
Most authoring tools (like Articulate, Captivate, or similar platforms) charge based on seats â the number of creators who build courses. Their pricing model is simple because they solve a narrow problem:
You pay per creator
You build courses in the tool
You export the courses (usually as SCORM)
You distribute them separately through your LMS
Learners access content through their LMS login
This is a creation-only model.
7taps: A Complete Performance-Enablement System
7taps provides an entire ecosystem for driving behavior change, not just content creation:
Content Creation
Fast microlearning course building
AI-powered Copilot assistance
Multiple interactive card types
Distribution Infrastructure
Direct communication channels (SMS, email, Slack, Teams)
No learner logins or app installs required
Automated Learning Path delivery
Behavior Change Engine
Spaced reinforcement scheduling
Real-time analytics and completion tracking
Engagement monitoring
Integration Layer
SCORM/xAPI for LMS integration
HRIS connections for user management
Custom integrations for your tech stack
Because youâre getting an entire performance ecosystem, not just authoring software, pricing is based on how you plan to use each part of this system, including:
Creation capabilities (number of content creators)
Distribution reach (learner count)
Communication channels used (Slack, Teams, QR, SMS, email, etc.)
Integration complexity (LMS, HRIS, SSO, custom APIs)
Support and success services (dedicated support, implementation assistance)
This is why traditional "per-seat" pricing doesn't applyâwe're not just selling creation seats, we're providing infrastructure for reaching learners, driving behavior change, and integrating with your existing systems.
Factors That Influence Pricing
7taps pricing is based on multiple dimensions of platform usage. These factors together determine how the performance enablement system will be configured for your organization and therefore how pricing is set.
1. Number of Content Creators
How many people on your team will create and manage courses
Whether you have dedicated instructional designers or distributed creators
What level of collaboration features you need
2. Number of Learners
How many people will access your microlearning content
Your expected growth over time
Whether you need unlimited learners or predictable learner counts
3. Distribution & Communication Needs
Which channels you will use (SMS, email, Slack, Teams, QR codes, web links)
How frequently you will send content to learners
Whether you need automated Learning Path delivery
4. Integration Requirements
Whether you need SCORM/xAPI integration with your LMS
Whether you will connect to HRIS systems for automatic user management
Whether you need SSO (Single Sign-On)
What reporting integrations are required
5. Support & Success Level
Whether you need dedicated customer success support
Whether you require implementation assistance
What level of ongoing strategic support your team needs
6. Your Specific Use Case
Industry and organization type
Compliance or security requirements
Volume and frequency of content creation
How to Get Accurate Pricing
Because pricing depends on your specific needs, the best way to get accurate information is to speak directly with our sales team.
Option 1: Book a Demo (Recommended)
Click the Book a demo button in the top-right corner of the 7taps platform
Or navigate to https://www.try7taps.com/
This allows you to:
Schedule a time that works for you
See 7taps in action for your use case
Discuss pricing based on your specific needs
Ask questions about features and capabilities
Option 2: Contact Sales Form
Fill out our contact sales form: https://www.7taps.com/contact-sales
Our sales team will respond quickly to:
Understand your requirements
Provide customized pricing
Answer your questions about features and implementation
What Our Sales Team Will Discuss
When you connect with our sales team, they will help you understand:
Your Specific Needs
What problems you are trying to solve
Who your learners are and how they will access content
What your current learning tech stack looks like
What your goals are for behavior change and performance improvement
Recommended Plan & Features
Which 7taps capabilities align with your needs
Recommended creator and learner counts
Distribution channels that fit your workflow
Integration options for your existing systems
Customized Pricing
Transparent pricing based on your specific usage
Volume discounts, if applicable
Enterprise features and pricing
Implementation and support options
Implementation & Success
Timeline and onboarding process
Training and support resources
Success metrics and ROI expectations
Ongoing support options
Common Pricing Questions
Q: Can you give me a ballpark estimate?
Because 7taps is a performance enablement system with multiple pricing dimensions, even a rough estimate would likely be inaccurate without understanding your:
Team size (creators)
Learner count
Distribution needs
Integration requirements
Our sales team can quickly provide accurate pricing once they understand these factors. Book a demo or fill out the contact form, and they will respond promptly.
Q: Why cannot support provide pricing?
Support chat (both Sven and live agents) focuses on helping you use 7taps effectively. Accurate pricing requires:
Understanding your complete use case
Evaluating multiple dimensions simultaneously
Discussing enterprise features and integrations
Providing customized recommendations
Our sales team is specifically trained to have these conversations and ensure you get the right solution at the right price.
Q: Do you have published pricing tiers?
7taps pricing is customized because every organization uses the platform differently. What works for a 50-person team sending monthly SMS updates is very different from a 5,000-person organization with complex LMS integrations.
Instead of forcing everyone into rigid tiers, we ensure you pay for what you actually need and use, making it easier for you to explain the value to your leadership.
Q: I just want to know if we can afford it
Our sales team works with organizations of all sizes, from small teams to large enterprises. When you connect with them, they will:
Understand your budget constraints
Recommend solutions that fit your needs and budget
Discuss volume discounts and flexible options
Help you get maximum value for your investment
Pricing conversations are judgment-free. The goal is to find a configuration that works for you.
Q: How long does it take to get pricing?
Very quick! Our sales team typically:
Responds to contact forms within 24 hours (often much faster)
Can provide customized pricing during your first demo call
Works with you to finalize details based on your specific requirements
Next Steps
Ready to discuss pricing for your specific needs?
1. Book a Demo
Click Book a demo in the top-right corner of 7taps to schedule a call where you can:
See the platform in action
Discuss your specific use case
Get customized pricing
Ask any questions
2. Fill Out Contact Form
Visit https://www.7taps.com/contact-sales to provide details about your needs. Our sales team will respond quickly with next steps.
3. Questions About Using 7taps?
If you have questions about using 7taps features (not pricing), our support team is here to help:
Click the help button in 7taps
Search our help articles
Chat with Sven (our AI assistant) or a live agent
Need Help?
For pricing, quotes, or plan discussions: connect with our sales team using the methods above.
For questions about using 7taps features: use the help button in the platform or search our help articles.
The 7taps team is here to help you succeed with 7taps.
Key Takeaways
â 7taps is a performance enablement system, not just an authoring tool
â Pricing is customized based on creators, learners, distribution, integrations, and support
â Support chat cannot provide pricing, this requires a conversation with sales
â Book a demo or fill out the contact form for fast, accurate pricing
â Our sales team works with organizations of all sizes to find the right solution
Would you like to:
Book a demo: Click Book a demo in the top-right or visit try7taps.com
Contact sales: https://www.7taps.com/contact-sales
Learn about 7taps features: Browse our help articles
